«3A» hotel chain
public areas concept
«3A» hotel chain
public areas concept
«3A» hotel chain public areas concept
Moscow region, Balashikha, sh. Enthusiasts, 139 | 104 m²
Realized in: 2023
Square: 104 m²
Moscow region, Balashikha, sh. Enthusiasts, 139 | 104 m²
Realized in: 2023
Square: 104 m²
Project team
Kristina Esenina, Mikhail Esenin, Ekaterina Khoroshavina,
Yulia Afanasyeva
Visualizations
Arman Kashkenov
Kristina Esenina, Mikhail Esenin, Ekaterina Khoroshavina,
Yulia Afanasyeva
Visualizations
Arman Kashkenov
For the «3A» hotel chain, we developed a standardized design concept for public spaces that combines the brand’s distinctive identity, functionality, and the spirit of travel.
At the heart of the project is a unified system of interior design solutions that can be adapted to different spaces while maintaining visual consistency and high quality. An ergonomic layout, comfortable furniture, and durable materials create a welcoming environment for guests and are designed to withstand intensive use.
A special feature of the concept is a series of local maps highlighting landmarks and points of interest, helping guests discover new cities.
To date, more than 20 hotels across various regions of Russia have opened featuring our design.
At the heart of the project is a unified system of interior design solutions that can be adapted to different spaces while maintaining visual consistency and high quality. An ergonomic layout, comfortable furniture, and durable materials create a welcoming environment for guests and are designed to withstand intensive use.
A special feature of the concept is a series of local maps highlighting landmarks and points of interest, helping guests discover new cities.
To date, more than 20 hotels across various regions of Russia have opened featuring our design.
Project Brief:
The objective was to develop a standardized design concept for the public spaces of the 3A hotel chain that could be implemented across different regions of Russia without compromising quality or brand identity.
The design needed to accommodate functional areas for reception and guest waiting, a café, comfortable furniture, and an ergonomic layout. The use of cost-effective, durable materials suitable for high-traffic environments was also essential.
Another key objective was to establish a consistent visual language across the hotel chain while allowing each location to reflect the distinctive character of its surroundings.
Design Solution:
We developed a versatile interior design system for hotel public areas, including reception desks, waiting areas, and cafés. A unified palette of colors, furniture, and finishing materials allows the design to be adapted to different spaces while maintaining a recognizable brand identity.
Practical materials were selected for the interiors, including laminated chipboard with reinforced edges, powder-coated metal, and durable upholstery fabrics. Each solution was chosen with cost efficiency, ease of maintenance, and intensive daily use in mind.
We also developed print-ready graphic layouts that can be reproduced across multiple locations, streamlining production and installation.
A distinctive feature of the concept is the travel maps. For each hotel, nearby landmarks and points of interest are selected and featured on a large local area map with QR codes. This approach gives the standardized interior a unique local dimension while helping guests discover the city and its surroundings.
Results:
The design system has enabled the 3A hotel chain to roll out its public spaces across different regions of Russia while maintaining a consistent brand identity, functionality, and a unified standard of comfort.
Today, more than 20 hotels have opened featuring our interior design solutions. The standardized approach to materials, furniture, and visual elements allows the concept to be adapted to new locations, while the locally tailored travel maps make each hotel a gateway to discovering its destination.
The result is a consistent hospitality experience: wherever guests travel across Russia, they encounter the familiar atmosphere of the 3A brand while having the opportunity to explore somewhere new.
Detailed Project Description
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